Merrick Pet Care

Merrick Pet Care

Bone Broth Meal Topper

Bone Broth Meal Topper

Bone Broth Meal Topper

Client:

Client:

Client:

Merrick Pet Care

Merrick Pet Care

Merrick Pet Care

Year:

Year:

Year:

2020

2020

2020

Agency:

Enlisted Design

Agency:

Agency:

Agency:

Enlisted Design

Enlisted Design

Enlisted Design

Services:

Services:

Services:

Packaging

Packaging

Packaging

Visual Design:

Visual Design:

Visual Design:

Minseo Son, Tuan Bui

Minseo Son, Tuan Bui

Minseo Son, Tuan Bui

Creative Direction:

Creative Direction:

Creative Direction:

Beth Anderson

Beth Anderson

Beth Anderson

Meal Enhancers are newer to the Dog Wet category but have grown quickly in recent years. So Merrick Pet Care decided to launch a new line of three Merrick Bone Broths for dogs. These broths will include a base meat source and beneficial spices.

[ CHALLENGE ]

[ CHALLENGE ]

The design should be seen as an extension of the Merrick Grain Free line while being clearly differentiated from other subbrands. Also, selecting the appropriate food imagery and color combination to enhance the appeal of the product.

[ SOLUTION ]

[ SOLUTION ]

Using vibrant colors distinguishes each flavor and creates eye-catching elements. Cooked protein photography helps the visual appearance and overlapping the ingredients brings more depth to the overall design. Minimal design elements to present a clean layout and convey the message more clearly.