Meal Enhancers are newer to the Dog Wet category but have grown quickly in recent years. So Merrick Pet Care decided to launch a new line of three Merrick Bone Broths for dogs. These broths will include a base meat source and beneficial spices.
The design should be seen as an extension of the Merrick Grain Free line while being clearly differentiated from other subbrands. Also, selecting the appropriate food imagery and color combination to enhance the appeal of the product.
Using vibrant colors distinguishes each flavor and creates eye-catching elements. Cooked protein photography helps the visual appearance and overlapping the ingredients brings more depth to the overall design. Minimal design elements to present a clean layout and convey the message more clearly.