The Auria brand provides a spa-like experience with easy-to-use facial treatments all in one device. Enlisted Design assisted Auria in developing the brand and launching a new product line. Throughout the development process, we reinforced the brand's core value by emphasizing its impact on self-care and overall well-being.
As part of our project, we were challenged to create a user-friendly approach to the industrial design language as well as presenting a clean and minimalistic appeal for the outer packaging; a coherent design that harmonizes the product, the visual identity, and brand guidelines.
As part of the initial design process, we focused on the Auria logo, creating powerful brand recognition, and brand loyalty. We explored the use of vibrant accent colors complementary to neutral shades to create an elevated and premium appearance.
By utilizing modern typefaces, iconography, and shapes, brand users can easily become more familiar with the brand.
