Premiumization continues to drive incremental growth in cat wet food as pet parents tend to seek high-quality options for their cats. Merrick has the opportunity to showcase its signature superior wet food in the same manner as in dog wet food.
It is essential to create an eye-catching design that contains the current Purrfect Bistro brand spirit while being approachable yet premium. Offering delights to both cat parents and their cats by making it appealing to both parties; allowing cats to eat as well as their humans through gourmet recipes.
As part of the effort to convey a premium feel, we selected a black colored background with gold lines which elevated the graphic elements, as well as enhanced the appetizing aspect of the product.
